① Reservation Difficulty

Reddit Perspective “How do you even book this? Everything is already full…” Many users feel the system is inconvenient and not tourist-friendly. Japanese Fan Context On Reddit, this is often seen as “confusing” or “unfair,” but in Japan, reservations are treated as part of the event experience itself. Fans expect to be ready at the exact reservation opening time, and even lottery systems are accepted as part of the process. On Japanese social media, you often see reactions like “I got a reservation, I won” or “I lost all lotteries, but it happens.” It’s not viewed purely as frustration, but more like a game of chance tied to the event. In fact, securing a reservation already feels like an achievement, and that alone increases the perceived value of the experience.

② Items Selling Out Quickly

Reddit Perspective “Will items still be available if I go later?” Many users feel it’s unfair how quickly items sell out. Japanese Fan Context While Reddit often frames this as “unfair” or poorly managed, Japanese fans generally assume that items will sell out quickly. Going on the first day, especially early in the morning, is considered standard behavior. On social media, it’s common to see posts like “It was already sold out” or “Glad I went early.” Fans actively share stock updates in real time, helping others plan their visit. So rather than frustration, it becomes a kind of “information game,” where timing and awareness are part of the experience.

③ Random Merchandise (Duplicate Issue)

Reddit Perspective “I can’t get my favorite character.” “I keep getting duplicates.” Many see random items as inefficient or frustrating. Japanese Fan Context On Reddit, this is often criticized as a wasteful system, but in Japan, randomness is accepted as part of the fun. The act of pulling items is treated almost like a game. On Japanese platforms, you’ll often see posts like “Got duplicates again,” “This is a bad pull,” or “Finally got my favorite.” Sharing results is part of the culture. There is also a strong trading culture, where fans exchange duplicates with each other. So instead of focusing only on efficiency, the process itself becomes meaningful.

④ Smaller Than Expected

Reddit Perspective “I thought it would be a bigger event.” Some visitors feel disappointed by the scale. Japanese Fan Context While Reddit often equates smaller scale with lower value, Japanese fans focus more on content than size. The most important factor is usually the presence of new, exclusive illustrations. On social media, reactions like “The space is small, but the visuals are amazing” or “This outfit is incredible” are common. Even compact events can feel satisfying if the content is strong. In other words, events are evaluated by the “density of the experience,” not physical size.

⑤ Timing Doesn’t Match (Short Duration)

Reddit Perspective “I’m in Japan, but the event isn’t happening yet…” Many feel the timing is inconvenient. Japanese Fan Context On Reddit, short durations are often seen as a limitation, but in Japan, they actually increase the event’s value. The idea of “only available now” creates urgency. On social media, you’ll see comments like “The period is short, but I’m definitely going” or “I decided to travel for this.” Fans often adjust their schedules around events. Rather than fitting events into their plans, they build plans around the events themselves.

① Reservation Difficulty

Reddit Perspective “How do you even book this? Everything is already full…” Many users feel the system is inconvenient and not tourist-friendly. Japanese Fan Context On Reddit, this is often seen as “confusing” or “unfair,” but in Japan, reservations are treated as part of the event experience itself. Fans expect to be ready at the exact reservation opening time, and even lottery systems are accepted as part of the process. On Japanese social media, you often see reactions like “I got a reservation, I won” or “I lost all lotteries, but it happens.” It’s not viewed purely as frustration, but more like a game of chance tied to the event. In fact, securing a reservation already feels like an achievement, and that alone increases the perceived value of the experience.

② Items Selling Out Quickly

Reddit Perspective “Will items still be available if I go later?” Many users feel it’s unfair how quickly items sell out. Japanese Fan Context While Reddit often frames this as “unfair” or poorly managed, Japanese fans generally assume that items will sell out quickly. Going on the first day, especially early in the morning, is considered standard behavior. On social media, it’s common to see posts like “It was already sold out” or “Glad I went early.” Fans actively share stock updates in real time, helping others plan their visit. So rather than frustration, it becomes a kind of “information game,” where timing and awareness are part of the experience.

③ Random Merchandise (Duplicate Issue)

Reddit Perspective “I can’t get my favorite character.” “I keep getting duplicates.” Many see random items as inefficient or frustrating. Japanese Fan Context On Reddit, this is often criticized as a wasteful system, but in Japan, randomness is accepted as part of the fun. The act of pulling items is treated almost like a game. On Japanese platforms, you’ll often see posts like “Got duplicates again,” “This is a bad pull,” or “Finally got my favorite.” Sharing results is part of the culture. There is also a strong trading culture, where fans exchange duplicates with each other. So instead of focusing only on efficiency, the process itself becomes meaningful.

④ Smaller Than Expected

Reddit Perspective “I thought it would be a bigger event.” Some visitors feel disappointed by the scale. Japanese Fan Context While Reddit often equates smaller scale with lower value, Japanese fans focus more on content than size. The most important factor is usually the presence of new, exclusive illustrations. On social media, reactions like “The space is small, but the visuals are amazing” or “This outfit is incredible” are common. Even compact events can feel satisfying if the content is strong. In other words, events are evaluated by the “density of the experience,” not physical size.

⑤ Timing Doesn’t Match (Short Duration)

Reddit Perspective “I’m in Japan, but the event isn’t happening yet…” Many feel the timing is inconvenient. Japanese Fan Context On Reddit, short durations are often seen as a limitation, but in Japan, they actually increase the event’s value. The idea of “only available now” creates urgency. On social media, you’ll see comments like “The period is short, but I’m definitely going” or “I decided to travel for this.” Fans often adjust their schedules around events. Rather than fitting events into their plans, they build plans around the events themselves.

① Reservation Difficulty

Reddit Perspective “How do you even book this? Everything is already full…” Many users feel the system is inconvenient and not tourist-friendly. Japanese Fan Context On Reddit, this is often seen as “confusing” or “unfair,” but in Japan, reservations are treated as part of the event experience itself. Fans expect to be ready at the exact reservation opening time, and even lottery systems are accepted as part of the process. On Japanese social media, you often see reactions like “I got a reservation, I won” or “I lost all lotteries, but it happens.” It’s not viewed purely as frustration, but more like a game of chance tied to the event. In fact, securing a reservation already feels like an achievement, and that alone increases the perceived value of the experience.

② Items Selling Out Quickly

Reddit Perspective “Will items still be available if I go later?” Many users feel it’s unfair how quickly items sell out. Japanese Fan Context While Reddit often frames this as “unfair” or poorly managed, Japanese fans generally assume that items will sell out quickly. Going on the first day, especially early in the morning, is considered standard behavior. On social media, it’s common to see posts like “It was already sold out” or “Glad I went early.” Fans actively share stock updates in real time, helping others plan their visit. So rather than frustration, it becomes a kind of “information game,” where timing and awareness are part of the experience.

③ Random Merchandise (Duplicate Issue)

Reddit Perspective “I can’t get my favorite character.” “I keep getting duplicates.” Many see random items as inefficient or frustrating. Japanese Fan Context On Reddit, this is often criticized as a wasteful system, but in Japan, randomness is accepted as part of the fun. The act of pulling items is treated almost like a game. On Japanese platforms, you’ll often see posts like “Got duplicates again,” “This is a bad pull,” or “Finally got my favorite.” Sharing results is part of the culture. There is also a strong trading culture, where fans exchange duplicates with each other. So instead of focusing only on efficiency, the process itself becomes meaningful.

④ Smaller Than Expected

Reddit Perspective “I thought it would be a bigger event.” Some visitors feel disappointed by the scale. Japanese Fan Context While Reddit often equates smaller scale with lower value, Japanese fans focus more on content than size. The most important factor is usually the presence of new, exclusive illustrations. On social media, reactions like “The space is small, but the visuals are amazing” or “This outfit is incredible” are common. Even compact events can feel satisfying if the content is strong. In other words, events are evaluated by the “density of the experience,” not physical size.

⑤ Timing Doesn’t Match (Short Duration)

Reddit Perspective “I’m in Japan, but the event isn’t happening yet…” Many feel the timing is inconvenient. Japanese Fan Context On Reddit, short durations are often seen as a limitation, but in Japan, they actually increase the event’s value. The idea of “only available now” creates urgency. On social media, you’ll see comments like “The period is short, but I’m definitely going” or “I decided to travel for this.” Fans often adjust their schedules around events. Rather than fitting events into their plans, they build plans around the events themselves.

① Reservation Difficulty

Reddit Perspective “How do you even book this? Everything is already full…” Many users feel the system is inconvenient and not tourist-friendly. Japanese Fan Context On Reddit, this is often seen as “confusing” or “unfair,” but in Japan, reservations are treated as part of the event experience itself. Fans expect to be ready at the exact reservation opening time, and even lottery systems are accepted as part of the process. On Japanese social media, you often see reactions like “I got a reservation, I won” or “I lost all lotteries, but it happens.” It’s not viewed purely as frustration, but more like a game of chance tied to the event. In fact, securing a reservation already feels like an achievement, and that alone increases the perceived value of the experience.

② Items Selling Out Quickly

Reddit Perspective “Will items still be available if I go later?” Many users feel it’s unfair how quickly items sell out. Japanese Fan Context While Reddit often frames this as “unfair” or poorly managed, Japanese fans generally assume that items will sell out quickly. Going on the first day, especially early in the morning, is considered standard behavior. On social media, it’s common to see posts like “It was already sold out” or “Glad I went early.” Fans actively share stock updates in real time, helping others plan their visit. So rather than frustration, it becomes a kind of “information game,” where timing and awareness are part of the experience.

③ Random Merchandise (Duplicate Issue)

Reddit Perspective “I can’t get my favorite character.” “I keep getting duplicates.” Many see random items as inefficient or frustrating. Japanese Fan Context On Reddit, this is often criticized as a wasteful system, but in Japan, randomness is accepted as part of the fun. The act of pulling items is treated almost like a game. On Japanese platforms, you’ll often see posts like “Got duplicates again,” “This is a bad pull,” or “Finally got my favorite.” Sharing results is part of the culture. There is also a strong trading culture, where fans exchange duplicates with each other. So instead of focusing only on efficiency, the process itself becomes meaningful.

④ Smaller Than Expected

Reddit Perspective “I thought it would be a bigger event.” Some visitors feel disappointed by the scale. Japanese Fan Context While Reddit often equates smaller scale with lower value, Japanese fans focus more on content than size. The most important factor is usually the presence of new, exclusive illustrations. On social media, reactions like “The space is small, but the visuals are amazing” or “This outfit is incredible” are common. Even compact events can feel satisfying if the content is strong. In other words, events are evaluated by the “density of the experience,” not physical size.

⑤ Timing Doesn’t Match (Short Duration)

Reddit Perspective “I’m in Japan, but the event isn’t happening yet…” Many feel the timing is inconvenient. Japanese Fan Context On Reddit, short durations are often seen as a limitation, but in Japan, they actually increase the event’s value. The idea of “only available now” creates urgency. On social media, you’ll see comments like “The period is short, but I’m definitely going” or “I decided to travel for this.” Fans often adjust their schedules around events. Rather than fitting events into their plans, they build plans around the events themselves.

Ultimate Guide to Madoka Magica Events in Japan (2026) - Ultimate Japanese Anime Watch Order

Puella Magi Madoka Magica Japan Events Guide 2026 (Anime Collaboration Highlights)
Quick Info
About the Event
What You Can Experience
Why It’s Popular in Japan
Travel Tips for Overseas Fans
FAQ Reddit vs Japan: The Real Truth About Madoka Magica Collab Events
Final Thoughts

Puella Magi Madoka Magica Japan Events Guide 2026 (Anime Collaboration Highlights)

Japan is currently hosting a wave of official Puella Magi Madoka Magica collaboration events leading into 2026, driven by excitement for the upcoming movie.

From themed cafes to large-scale attractions like Tokyo Skytree, these events offer immersive experiences that go far beyond simple merchandise.

Quick Info

魔法少女まどか☆マギカ～Girls Party～コラボカフェ

(C) Magica Quartet/Aniplex・Madoka Partners・MBS

Item	Details
Event Name	Puella Magi Madoka Magica ~Girls Party~ Collaboration Cafe
Period	Tokyo: Dec 18, 2025 – Feb 1, 2026 Osaka: Dec 25, 2025 – Feb 8, 2026
Location	Ikebukuro, Tokyo (BOX cafe&space Matsukiyo Ikebukuro) Tennoji, Osaka (BOX cafe&space Tennoji MIO)
Experience	A themed cafe featuring magical girls in elegant black dresses. Menu includes donuts, sandwiches, French toast, pasta, and character drinks.
Limited Goods / Bonuses	Original illustrated goods (acrylic stands, keychains, badges, etc.) Reservation bonus: Invitation-style card (random, 4 types)
Rules	Reservation required (¥715 per person, up to 4 people)
Crowd Level	Numbered tickets may be distributed during busy times

Why these events are insane in Japan (Oshi Culture)
→ Cafes aren’t just for eating. You’re stepping into your favorite character’s world.
→ Fans often visit multiple times just to pull their favorite from random bonuses. #尊い

魔法少女まどか☆マギカ × ClariS Collaboration Cafe “Links”

✧˙⁎⋆予約開始は明日18時〜⋆⁎˙✧

魔法少女まどか☆マギカ × ClariS
「Links Cafe」
フード＆グッズラインナップを公開💖

📅開催期間：11/12(水)〜12/14(日)
📍場所：有楽町・なんば・名古屋2号店

🔗詳細はこちらhttps://t.co/Cme8a686wB #魔法少女まどかマギカ #まどマギ #ClariS #リンクス… pic.twitter.com/T7p1mcGwsk
— and GALLERY 【公式】 (@andgallery_info) October 30, 2025

Item	Details
Event Name	Puella Magi Madoka Magica × ClariS Collaboration Cafe “Links”
Period	Nov 12 – Dec 14, 2025
Location	Yurakucho (Tokyo) / Namba (Osaka) / Nagoya
Experience	A themed cafe inspired by the song “Links,” combining music and food with exclusive visuals.
Rules	Reservation required

Why these events are insane in Japan (Oshi Culture)
→ In Japan, anime songs are treated as part of the story, not just background music.
→ This kind of “music × anime × cafe” experience is uniquely Japanese.

ロールアイスクリームファクトリー × 魔法少女まどか☆マギカ

Item	Details
Event Name	Roll Ice Cream Factory × Madoka Magica
Period	Dec 27, 2025 – Jan 31, 2026
Location	Shibuya / Ikebukuro / Harajuku / Tennoji / Sapporo
Experience	Character-inspired rolled ice cream and drinks
Limited Goods / Bonuses	One random postcard per order (5 types) Bonus clear card for every ¥2,000 spent
Rules	Free entry

Why these events are insane in Japan (Oshi Culture)
→ Even everyday food becomes part of fandom.
→ You can casually do “oshi-katsu” just by grabbing dessert.

魔法少女まどか☆マギカ in ナンジャタウン

Item	Details
Event Name	Puella Magi Madoka Magica in NAMJATOWN
Period	Jan 30 – Mar 15, 2026
Location	Ikebukuro, Tokyo
Experience	Mini-games, rally missions, themed food, exclusive visuals
Limited Goods / Bonuses	Random illustration sheets Game prizes like acrylic keychains
Rules	Games from ¥600
Crowd Level	Entry restrictions possible during busy times

Why these events are insane in Japan (Oshi Culture)
→ “Playing games = supporting your favorite character.”
→ Lottery-style systems are deeply tied to anime culture here.

魔法少女まどか☆マギカ × 東京スカイツリー

Item	Details
Event Name	Waltz of the Moonlit Night (Tokyo Skytree Collaboration)
Period	Jan 8 – Apr 6, 2026
Location	Tokyo Skytree
Experience	Observatory decorations, photo spots, special 6-minute animation screening
Limited Goods / Bonuses	Exclusive entry tickets, themed cafe, original goods
Rules	Observatory ticket required
Crowd Level	Waiting times expected during peak hours

Why these events are insane in Japan (Oshi Culture)
→ Even major tourist spots turn into anime experiences.
→ You’re not just sightseeing, you’re sharing the moment with your “oshi.”

魔法少女まどか☆マギカ CHARA POP STORE

Item	Details
Event Name	Puella Magi Madoka Magica CHARA POP STORE
Period	Jan 16 – Mar 8, 2026
Location	Akihabara, Tokyo
Experience	Merchandise shop + mini-games
Limited Goods / Bonuses	Acrylic stands, badges, boards, etc.
Rules	Free entry

Why these events are insane in Japan (Oshi Culture)
→ Akihabara is basically the holy land of anime fandom.
→ Shopping is combined with “luck-based” fun like prize games.

魔法少女まどか☆マギカポップアップストア（映画モードver.）

Item	Details
Event Name	Movie Mode Pop-Up Store
Period	From Jan 9, 2026 (varies by location)
Location	Fukuoka / Nagoya / Osaka / Tokyo
Experience	Fashion-themed character goods based on the movie
Limited Goods / Bonuses	Random bromide for every ¥3,000 spent
Rules	Free entry

Why these events are insane in Japan (Oshi Culture)
→ Different outfits = basically a new version of your favorite character.
→ Fans often collect every variation.

『劇場版魔法少女まどか☆マギカ〈ワルプルギスの廻天〉』公開記念アニメイトフェア

【『劇場版魔法少女まどか☆マギカ〈ワルプルギスの廻天〉』アニメイトフェア】が3/6(金)より開催！
期間中、関連商品をご購入・ご予約で【ブロマイド(全6種)】を1枚プレゼント♪
詳細はこちら https://t.co/Q1kjrCJ5tE #魔法少女まどかマギカ #まどかマギカ pic.twitter.com/KXhX6OqBX0
— 株式会社アニメイト (@animateinfo) January 28, 2026

Item	Details
Event Name	Movie Release Commemoration Animate Fair
Period	Mar 6 – Apr 5, 2026
Location	Nationwide Animate stores
Experience	Merchandise sales + in-store campaigns
Limited Goods / Bonuses	Random postcard per ¥1,100 purchase
Crowd Level	Lines may be organized during busy times

Why these events are insane in Japan (Oshi Culture)
→ You can enjoy the same event anywhere in Japan.
→ Small purchases + repetition = strong collecting culture.

魔法少女まどか☆マギカ名古屋市営地下鉄スタンプラリー

Item	Details
Event Name	Nagoya Subway Stamp Rally
Period	Feb 20 – Apr 19, 2026
Location	5 subway stations in Nagoya
Experience	Collect stamps across stations
Limited Goods / Bonuses	Sticker (first-come) Lottery prize cards

Why these events are insane in Japan (Oshi Culture)
→ Travel itself becomes part of the fandom experience.
→ Very similar to “anime pilgrimage” culture.

About the Event

The 2025–2026 collaboration lineup for Madoka Magica is centered around the upcoming film release, making this one of the biggest promotional cycles in years.

Key official events include:

Tokyo Skytree Collaboration “Waltz of the Moonlit Night”
(Jan 8 – Apr 6, 2026 / Tokyo)
NAMJATOWN Collaboration Event
(Jan 30 – Mar 15, 2026 / Ikebukuro)
Girls Party Collaboration Cafe
(Dec 2025 – Feb 2026 / Tokyo & Osaka)
ClariS Collaboration Cafe “Links”
(Nov – Dec 2025 / Tokyo, Osaka, Nagoya)
CHARA POP STORE (Atré Akihabara)
(Jan 16 – Mar 8, 2026)
Nationwide Animate Fair
(Mar 6 – Apr 5, 2026)

These are all official, Japan-only collaborations, ranging from casual drop-in shops to fully themed experiences.

What You Can Experience

1. Immersive Attractions (Tokyo Skytree & NAMJATOWN)

At Tokyo Skytree, you can:

See exclusive visual projections and a 6-minute special animation screening
Take photos with life-size character panels
Buy limited tickets with printed character designs

At Namjatown:

Play mini-games like lottery-style attractions (¥600 per try)
Join a “Soul Gem Rally” (interactive quest inside the park)
Receive random bonuses like acrylic keychains and illustration sheets

2. Themed Food & Character Cafes

At collaboration cafes (Ikebukuro, Tennoji, etc.):

Character-inspired food like Soul Gem sandwiches and themed desserts
Drinks and meals tied to each magical girl
Reservation bonuses like invitation-style cards (random designs)

Important:

Most cafes are reservation-based (¥715 fee per person)
Walk-ins may require waiting tickets on busy days

3. Limited Goods & Pop-Up Stores

Across locations like Akihabara, shopping malls, and Animate stores:

Acrylic stands, badges, keychains, illustration boards
Purchase bonuses:
- ¥1,100–¥3,000 → random postcards or bromides
Lottery games with prize tiers (common in Bandai Namco events)

Nationwide events like the Animate Fair also include:

Store decorations
Character appearances (limited dates)
Special in-store announcements

Why It’s Popular in Japan

This event wave is strongly tied to the upcoming Madoka Magica movie, which makes it a “must-follow moment” for fans.

From a Japanese fan perspective:

Collecting limited goods is part of 推し活 (oshi-katsu)
→ supporting your favorite character through purchases and experiences
Many items are randomized (ランダム特典), encouraging repeat visits
Events are location-based experiences, not just shopping

You’ll often see fans visiting multiple venues to complete collections or take photos.

Travel Tips for Overseas Fans

Reservations matter: Cafes often require advance booking
Arrive early: Popular venues may distribute numbered tickets
Weekends are crowded: Weekdays are more relaxed
Bring cashless payment: Most places accept IC cards or credit cards
Language barrier: Staff usually speak basic Japanese only, but menus often include visuals

FAQ Reddit vs Japan: The Real Truth About Madoka Magica Collab Events

Q ① Reservation Difficulty: A

Reddit Perspective
“How do you even book this? Everything is already full…”
Many users feel the system is inconvenient and not tourist-friendly.

Japanese Fan Context
On Reddit, this is often seen as “confusing” or “unfair,” but in Japan, reservations are treated as part of the event experience itself.
Fans expect to be ready at the exact reservation opening time, and even lottery systems are accepted as part of the process.

On Japanese social media, you often see reactions like “I got a reservation, I won” or “I lost all lotteries, but it happens.”
It’s not viewed purely as frustration, but more like a game of chance tied to the event.

In fact, securing a reservation already feels like an achievement, and that alone increases the perceived value of the experience.

Q ② Items Selling Out Quickly: A

Reddit Perspective
“Will items still be available if I go later?”
Many users feel it’s unfair how quickly items sell out.

Japanese Fan Context
While Reddit often frames this as “unfair” or poorly managed, Japanese fans generally assume that items will sell out quickly.
Going on the first day, especially early in the morning, is considered standard behavior.

On social media, it’s common to see posts like “It was already sold out” or “Glad I went early.”
Fans actively share stock updates in real time, helping others plan their visit.

So rather than frustration, it becomes a kind of “information game,” where timing and awareness are part of the experience.

Q ③ Random Merchandise (Duplicate Issue): A

Reddit Perspective
“I can’t get my favorite character.”
“I keep getting duplicates.”
Many see random items as inefficient or frustrating.

Japanese Fan Context
On Reddit, this is often criticized as a wasteful system, but in Japan, randomness is accepted as part of the fun.
The act of pulling items is treated almost like a game.

On Japanese platforms, you’ll often see posts like “Got duplicates again,” “This is a bad pull,” or “Finally got my favorite.”
Sharing results is part of the culture.

There is also a strong trading culture, where fans exchange duplicates with each other.
So instead of focusing only on efficiency, the process itself becomes meaningful.

Q ④ Smaller Than Expected: A

Reddit Perspective
“I thought it would be a bigger event.”
Some visitors feel disappointed by the scale.

Japanese Fan Context
While Reddit often equates smaller scale with lower value, Japanese fans focus more on content than size.
The most important factor is usually the presence of new, exclusive illustrations.

On social media, reactions like “The space is small, but the visuals are amazing” or “This outfit is incredible” are common.
Even compact events can feel satisfying if the content is strong.

In other words, events are evaluated by the “density of the experience,” not physical size.

Q ⑤ Timing Doesn’t Match (Short Duration): A

Reddit Perspective
“I’m in Japan, but the event isn’t happening yet…”
Many feel the timing is inconvenient.

Japanese Fan Context
On Reddit, short durations are often seen as a limitation, but in Japan, they actually increase the event’s value.
The idea of “only available now” creates urgency.

On social media, you’ll see comments like “The period is short, but I’m definitely going” or “I decided to travel for this.”
Fans often adjust their schedules around events.

Rather than fitting events into their plans, they build plans around the events themselves.

Final Thoughts

Madoka Magica collaboration events in Japan are not just about visiting a cafe or buying merch. They are built around timing, effort, and experience.

What may feel inconvenient at first is actually part of the culture. Planning ahead, arriving early, and even dealing with randomness are all part of how fans enjoy these events in Japan.

If you understand that mindset, your experience will be completely different.

“Got your collab merch? Then it’s time to dive deeper into the story. Check out the [Complete Watch Order Guide] to make sure you haven’t missed any episodes!”