Anime “How NOT to Summon a Demon Lord” Collaboration Events in Japan (2026 Guide)
From anime cafés in Akihabara to recent game crossovers, How Not to Summon a Demon Lord continues to appear in Japan through collaboration events.
While most recent activity has shifted to mobile and browser games, these collabs still attract dedicated fans thanks to character-driven content and collectible rewards.
Quick Info
TVアニメ「異世界魔王と召喚少女の奴隷魔術」コラボカフェ(Cafe Mai:lish)

| Item | Details |
|---|---|
| Event Name | How NOT to Summon a Demon Lord Collaboration Café |
| Period | July 1 – July 12, 2018 |
| Location | Cafe Mai:lish, Akihabara (Tokyo) |
| Experience | Character-themed food & drinks (e.g., Rem roast beef bowl, Klem biscuit parfait). Display of official goods (light novels, acrylic stands, smartphone cases). |
| Limited Items | Random bonus coasters (approx. 14 types) with menu orders |
| Rules | Standard café ordering system |
Why these events are insane in Japan(推し活文化)
Fans visit repeatedly just to collect all coaster variations for their “oshi” (favorite character).
放送記念ポップアップストア(エックス ラジ館店)

| Item | Details |
|---|---|
| Event Name | Broadcast Commemoration Pop-up Store |
| Period | July 18 – August 5, 2018 |
| Location | X Radio Kaikan, Akihabara (Tokyo) |
| Experience | Limited-time anime merchandise sales |
| Limited Items | Entry ticket for every ¥2,000 purchase → chance to win signed shikishi boards (voice actors) |
| Rules | 1 entry ticket per ¥2,000 purchase |
Why these events are insane in Japan(推し活文化)
Fans intentionally spend more to increase lottery chances for rare signed goods.
スマホRPG『ミリオンモンスター』×『異世界魔王と召喚少女の奴隷魔術』コラボ

| Item | Details |
|---|---|
| Event Name | Million Monster × How NOT to Summon a Demon Lord |
| Period | Dec 7 – Dec 21, 2018 |
| Location | Mobile App (Online) |
| Experience | Limited gacha characters (Diablo, Rem, Shera), event quests, collaboration gear |
| Limited Items | Login bonuses (crystals, gacha tickets), Twitter campaign rewards |
Why these events are insane in Japan(推し活文化)
Players log in daily to avoid missing limited rewards that may never return.
TVアニメ「異世界魔王と召喚少女の奴隷魔術Ω」× G123『ガールズ&クリーチャーズ』コラボ

| Item | Details |
|---|---|
| Event Name | G123 Girls & Creatures Collaboration |
| Period | May 6 – May 19, 2021 |
| Location | Browser Game Platform (Online) |
| Experience | Limited characters (Shera, Rem, Lumachina), quests, ranking events |
| Limited Items | Gacha-exclusive heroes, login rewards, event tickets |
Why these events are insane in Japan(推し活文化)
Ranking events trigger competitive “oshi flex” culture among players.
ゲーム『暗殺者である俺のステータスが勇者よりも明らかに強いのだが シャドウブレイク』×『異世界魔王と召喚少女の奴隷魔術Ω』コラボ

| Item | Details |
|---|---|
| Event Name | Shadow Break × How NOT to Summon a Demon Lord Ω |
| Period | Jan 16 – Feb 5, 2026 |
| Location | G123 Browser Game (Online) |
| Experience | Playable characters (Shera, Rem), mini-games, login campaigns |
| Limited Items | Exclusive skins (pajama outfits, special costumes), SNS campaign rewards |
Why these events are insane in Japan(推し活文化)
Limited skins create urgency because visual variations are treated as collectible status symbols.
スマホゲーム『星落:深淵のエルピス』×『異世界魔王と召喚少女の奴隷魔術Ω』コラボ

| Item | Details |
|---|---|
| Event Name | Elpis: Abyss × How NOT to Summon a Demon Lord Ω |
| Period | April 9 – April 30, 2025 |
| Location | Mobile Game (Online) |
| Experience | Collaboration story, puzzle mini-games, boss battles, ranking events |
| Limited Items | Login bonuses, gacha characters (Shera, Rem), exchange shop items |
Why these events are insane in Japan(推し活文化)
Story-based events let fans “experience new canon-like interactions” with their favorite characters.
About the Event
Unlike newer anime that constantly run pop-up stores, this series has a more selective collaboration history in Japan.
Earlier, during the anime broadcast period in 2018, it had real-life fan events in Akihabara, the center of anime culture.
Recently (2025–2026), collaborations are mainly in-game events, especially through browser and mobile platforms like G123.
This reflects a common trend in Japan:
👉 Older but still popular titles often shift from physical events to game-based collaborations.
What You Can Experience

🏙️ 1. Real-Life Anime Café & Store Events (Past Example)
- Character-themed food and drinks (inspired by Rem, Shera, etc.)
- Limited coasters (random distribution)
- In-store display of official goods (light novels, acrylic stands, etc.)
These café events are part of Japanese “oshikatsu” (推し活) culture
→ Fans support their favorite characters by ordering themed items and collecting merch.
🎮 2. Game Collaborations (2025–2026 Focus)
Recent collaborations are mostly digital, but still very content-rich:
- Playable Characters: Shera, Rem, Lumachina, etc.
- Limited Skins: Pajama outfits, special costumes
- Event Quests & Storylines: Original crossover scenarios
- Login Bonuses: Free currency, gacha tickets
- Mini-games & Ranking Events
These are typical of Japanese anime-game collaborations, where:
👉 Characters are temporarily added as collectible units.
Why It’s Popular in Japan
Even years after airing, the series maintains a steady fanbase because:
- Strong appeal of fan-favorite characters (Rem & Shera)
- Easy integration into fantasy RPG game systems
- “Collectibility” factor (limited skins, gacha units)
In Japan, this type of collaboration is less about big crowds and more about:
👉 “collecting limited content before it disappears”
Travel Tips for Overseas Fans
If you plan to experience similar anime collaborations in Japan:
- Akihabara is the key location
→ Most anime cafés and pop-ups happen here - Café collaborations are usually short (1–2 weeks)
→ Timing is very important - No reservation system in some cases
→ Weekend visits can be crowded - Game collaborations are Japan-friendly but accessible worldwide
→ You can often join without being in Japan
FAQ Reddit vs Japan
- Q① Will collaboration goods sell out quickly?
- A
Reddit concern
Will everything sell out on the first day or in the morning? Is it hard to get what I want?Answer from the Japanese fan perspective
Yes, popular character goods can sell out early. However, in Japan, it’s usually not a “everything is gone” situation. It’s more like “only certain characters are sold out.”When you actually visit, shelves are rarely completely empty. Instead, you’ll often see that specific popular items or characters are missing.
Also, many events set purchase limits (e.g., max X items per person), which helps prevent extreme bulk buying.
The real local feeling is:
“If you’re targeting your favorite character, go early. Otherwise, items are usually still available.”
- Q② Do I need a reservation? Is it really that difficult?
- A
Reddit concern
Reservations are impossible, confusing, or not accessible for foreigners.Answer from the Japanese fan perspective
For cafés, yes, it can be difficult. But it’s not “impossible” — it’s more that people who know the timing get the slots.Japanese fans typically prepare and book right when reservations open. That’s normal behavior.
On the other hand, pop-up stores and collaboration shops usually don’t require reservations, and you can enter freely.
The real local structure is:
“Cafés require planning. Shops are easy to visit.”
- Q③ How crowded does it get?
- A
Reddit concern
Will I have to wait for hours? Is it extremely crowded?Answer from the Japanese fan perspective
It can be crowded, but not constantly overwhelming. Most events in Japan are well-controlled.- Cafés use time-slot systems
- Shops may use numbered tickets if needed
In reality, only peak times (opening days, weekends) are very crowded.
Outside of that, it’s often manageable.Many people are surprised that on a weekday afternoon,
“it’s actually not that bad.”
- Q④ Can I manage without speaking Japanese?
- A
Reddit concern
Will I struggle with language barriers?Answer from the Japanese fan perspective
At the venue itself, it’s usually manageable. The bigger challenge is before you go.At the location:
- Menus have photos
- Pointing works fine
- Staff are used to non-Japanese customers
However:
- Reservation systems are mostly Japanese
- Rules and instructions are often not translated
The real situation is:
“Being there is fine. Preparing in advance is the hard part.”
- Q⑤ Is it worth visiting as a tourist?
- A
Reddit concern
Is it worth the time if I’m not a big fan?Answer from the Japanese fan perspective
This honestly depends on whether you have a favorite character.Japanese collaboration events are designed around:
- Buying goods
- Enjoying character-themed items
- Collecting bonuses
In other words, they are built for oshikatsu (fan support culture).
So:
- If you’re a fan → very satisfying experience
- If not → more like a themed café visit
The local perspective is:
“It’s more of a fan event than a general tourist attraction.”
Final Thoughts

Anime collaboration events in Japan are not just about visiting a place, they are about experiencing your favorite characters in real life.
If you plan well, avoid peak times, and understand how reservations and limited goods work, the experience becomes much smoother.
For fans of How NOT to Summon a Demon Lord, even limited or game-based collaborations still offer a unique way to enjoy the series beyond the anime.
Once you’ve got your collaboration merch, it’s time to dive into the story.
Check the [Complete Watch Order Guide] to make sure you haven’t missed any episodes!

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